Design My Own Web Page - But Please Get
the Colors Right by Brian
McGregor
You may not realize it, but many of your
website visitors form an immediate opinion about you and your website.
The opinion that is formed in this instantaneous way is done so
subconsciously. You might wonder why this happens. It has absolutely
nothing to do with the text on your website. The visitor need not read
a single word, and yet they will form their instant opinion.
You might also have invested in some
really great pictures or images on your site. I'm afraid this will
carry zero influence on your visitor's instant opinion. It also
doesn't matter how great your offer is. You might be providing a
superb bargain or proposition, but again this isn't going to influence
the instant opinion. This is because the initial reaction to your
website is instant, and occurs the moment the page appears in the
browser of your visitor. You may have guessed there is something
subliminal at work here. In a way, that is right. Immediate opinions
are formed by visitors to every single website. This may surprise you,
but the answer is colors. It is the color scheme used on your website
which causes your page visitors to create that instant opinion.
The spooky thing about this is that as a
web page viewer we can do nothing about this. Colors evoke an
intuitive reaction which we have no control over.' The feelings evoked
by colors are automatic, and there's no way we can avoid them. As you
will know, millions are spent by big companies in deciding the correct
colors of new products and in their marketing campaigns. What they
fully understand is the psychological power of colors. And they use
this to the maximum in their promotions. Companies fully appreciate
that the use of the correct colors can be critical in the success of
their products. What webmasters have to realize, and this can be very
important, is that the same color psychology applies to our web pages.
The fact is, the color scheme you use on
your web pages can have the effect of causing your visitors to very
quickly click away from your website. No matter what your website is
about, it may simply be unsuccessful due to the colors you're using.
Forget the text, it might never be read! But all is not lost. In the
same way that colors can be a turn off, it is possible to create a
positive feeling through the use of colors. You may be aware, that the
psychological impact of colors isn't a new phenomenon. This has been
with us for generations. No matter who we are, emotions are conveyed
to our subconscious through the use of colors.
For example, a particular color scheme
could convey a good feeling in each of us. However, a different color
scheme might convey not so good feelings. If you do this, then you
will be conveying a trust, sense of belonging and warmth. The last
thing you would want to do is convey feelings of rejection, distrust
and coolness. The following list gives an idea of the emotions
associated with their respective colors:
RED Strength, danger, love, leadership,
excitement, energy, sense of power etc
ORANGE Cheerfulness, friendliness,
steadfastness, confidence, playfulness, courage, comfort etc
YELLOW Caution, organization, joy,
intelligence, brightness, curiosity, amusement etc
GREEN Food, healing, money, health,
harmony, nature, life etc
BLUE Stability, peace, trustworthiness,
tranquility, patience, love, acceptance etc
PURPLE Nobility, independence, ambition,
luxury, royalty, wisdom, dignity etc
BROWN Earthiness, comfort, reliability,
primitive, nature, durability, tribal etc
BLACK Dramatic, wealth, sophistication,
formality, elegance, power, style etc
WHITE Fresh, easy, cleanliness,
goodness, simplicity, purity, innocence etc
Finally, be aware that your website
color scheme should reflect the product or offering you make. The
reason is that your visitors' subconscious minds will look to
reconcile the color with the message. If they are irreconcilable, you
will find your visitors click away from your page very quickly. And
you may never see them again. You should spend time in determining
what are the right colors for your web pages. Try and make sure your
colors and message are in harmony. If you do this, your website will
produce the results you're looking for. In fact, by getting the right
colors on your website you could be looking at the difference between
making a profit or a loss.
About the Author
Brian McGregor is an internet
entrepreneur and business consultant, and author of the ebook CASH
COLORS. If the topic of
design my
own web page is of interest to you, CASH COLORS shows how to make
your web page colors work for you, as opposed to against you.
http://www.cash-colors.com
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