Part III:  Featured Article

How To Build Your Business Using Simple But Effective Ideas for Driving Traffic To a Website!

How To Build Your Business Using Simple But Effective Ideas for Driving Traffic To a Website!   by Gley Yahya

Targeted Traffic is the lifeblood of any businesses willing to succeed. Without steady streams of visitors to your sales page, there is absolutely no way that it can make sales. Without targeted traffic your web site is dead. No matter how attractive is your web design or how good is your sales copy. Only real visitors will make your business live.

If you don't advertise your business no one will see your website, and the odds of financial success are near to zero!

Business advertising is a long-term process of building recognition and trust with the public. Thus, you need to create an advertising and marketing plan that will define your practice. Chances are you don't need money to advertise your business effectively. Don't get me wrong; using paid advertising is a good way to bring results in a short time. But, if you are like me and so many other home business owners with small or no advertising budget you can find and use proven to work ideas for driving traffic to a website for FREE!

The chances for getting free advertising for your product are limited only by your own imagination. There are so many effective ideas for driving traffic to a website you can use to promote your business without cost that that result in consistent and significant sales growth and success.

1 - Marketing your business through your own expertise

Is a certain way to earn confidence and loyalty from your customers and to establish yourself as an expert in your field. If you secure a standing as a source of knowledge in your area of expertise, you'll build a steady stream of targeted traffic to your business for many years to come.

- Articles marketing or as known also Bum marketing...

Hands down, this is the best ideas for driving traffic to a website of all and it will take you to levels you never thought you would reach.

Write articles relative to your particular expertise and post them on your website. Make them free and easily accessible. Submit them to all the publications, articles directories and other means dealing in the distribution of related information. In other words, become your own publicity and sales promotions writer. Don't forget to write a compelling "About Author" bio in your articles to direct readers to your blog, sales page, or more information.

- Write a book about your expertise

Books offer another advantage to reach specific populations to present yourself as an expert. By writing a book about your field of expertise, you improve your credibility not only you're your readers and potential clients, but also with media organizations as well.

Journalists are always looking to be the first to report on a topic of interest to their readers, or to present a new aspect of a hot trend. They often seek authors of books on those topics to quote in their articles. Your potential customers may be more easily enticed if they see that you're knowledgeable enough in your field to put a book together on the topic and that Journalists trust you to be a valid source.

2 - radio and television media.

What other method is best to spread the world other than TV and radio. Many TV and radio stations feature issue-oriented programming every day. They are constantly looking for exciting topics and guests for news stories, interview programs, and editorials. Actually, this is much easier to create than most people realize. Always mail your press releases to TV and radio stations. Write letters to producers of these programs, then follow up an in-person visits or telephone calls. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program, perhaps even saving them time and money.

3 - Free bulletin boards

Other ideas for driving traffic to a website or very inexpensive exposure include the posting of advertising circulars on all free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekend. You can also enlist the aid of the middle school students in your area to hand out circulars door-to-door.

The trick here, of course, is to send traffic to your sales pages or to get them to call you to convert a large percentage of them, into sales.

So, make sure to include easy ways for potential clients to visit your website, or to contact you. Use a byline on every article; ad, pressrelease, etc. don't assume that your readers know who wrote them. Use your business card on your offline advertisement. Don't forget to include your business information such as your website URL, your phone number, your email address, etc.

As mentioned at the beginning of this article, it's just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.

All the traffic in the world won't help you if your potential customers are leaving because your website fails to meet their basic needs. Or, if your sales letter is like most people's sale letters boring, no prospect will take the time to read. So, make sure your sales page is personal, persuasive, and professional to convert traffic into sales.

About the Author

Want to write more effective Sales Letters and Ads quickly and easily? If so, Subscribe to Gley Yahya's FREE eMail Course which provides tips for writing killer ad copy that sells!